Blog Branding 101

Blog Branding 101

If you are serious about blogging and want to make your blogging journey is a success, blog branding is very important for you.

A memorable blog name and design leave a lasting impact on your blog readers.

In this article, we will discuss some blog branding tips that will help you take your blog experience to a new height.

Use a Memorable Name

The name of your blog can make or break your blog. A memorable and short name always helps to bring your visitors back.

Names like mashable.com, yahoo.com, msn.com are a few examples of memorable names. Although short names are hard to find these days but still you can try your luck.

In my case, I wanted to give my blog a personal touch so I name my blog amandalovesblogging.com, which is again a memorable name.

There are few websites available on the internet e.g namemesh.com, nameboy.com, domainwheel.com, where you can find some catch domain names for your blog.

To register a domain name, here are some good domain name registrars.

Your blog logo is your identity. People recognize a brand by its logo. For example, Nike mostly uses its logo on its shoes and doesn’t use its name anywhere but people still recognize that it’s Nike shoes. That is the power of a logo.

Pay attention to your logo and use a unique design. I would suggest you get a professional’s help in designing one.

If you have a tight, you can try fiverr.com, there you can get a logo for as low as $5.

Use a professionally designed theme

You must have heard the famous saying “the first impression is the last impression”, the same applies to your blog as well. When you start a blog, always prefer to use a professionally designed theme.

If you are confused about where to buy one, themeforest.com is a good place to start your search. The website has plenty of theme options at a very affordable price.

Use Slightly Big, Easy to Read Fonts

Font selection is really important. Always prefer to use fonts that are slightly big, easy to read, and have some space between the letters.

Fonts make a big impact on overall user-experience.

You may search the internet to see what fonts are available to use and what you think will be the best for your site. Don’t use stylish fonts; prefer to use clean fonts always.

Use a Branded Featured Image

Featured images are a must for any blog post. But do you know you can also use them as a branding material?

See the images of my blog. I use a consistent design with my blog’s branding on all the featured images that I use.

This gives a better look and feels to my blog. When people see such branded images, they feel that they have visited a professional blog.

I design these images using an online tool relaythat.com

Must-Have About Us & Contact Us Pages

When people like your blog, they want to know more about you and want to get in touch. It is advisable that you must have about us & contact us pages on your blog.

Show your creativity in writing those pages.

On about us page, you can showcase your skills, your skills, and some reasons why should people read and follow your blog.

On Contact us page, give both a form and an email ID to people who want to contact you.

Take Your Blog to Social Media

Social media is a great way to build a strong brand about your blog. Create an account on all popular social media channels like Facebook, Twitter, Instagram, etc.

Make sure you post their daily to engage your audience.

Use your blog logo in all the creative you share on those platforms. Try to bring your audience back to your blog from there. This will help you grow your blog in the long run.

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Conclusion

Blog branding is easy but it takes time, effort, and consistency. If you will follow all the tips I have mentioned in this article from the beginning of your blog, I am sure you will see good results once your blog will grow.

If you have any suggestions, feel free to drop them in the comments below.

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