In whichever phase of development your site is (at the beginning of the development phase or the end) you simply can’t stop but constantly wonder about how you will drive more traffic to your site.
So, in essence, getting more traffic is a long-term endeavor but hopefully, we can speed up the process by providing you with the best things you can do in order to crank up the number of visitors to your site. So, let’s get started!
7 BEST WAYS TO DRIVE MORE TRAFFIC TO YOUR SITE
Before we dive into the more juicy ways of how to increase your traffic, I would like to put a great emphasis on this one because the other steps will be a little bit harder to accomplish (in my opinion).
So, trust me when I say that there’s nothing more practical and important than creating quality content because this will determine how likely someone will share and/or appreciate your site and content when your content is of higher quality than that of your competition.
Redirecting is a simple “tool” that ensures that your visitors are not greeted at any time with an “Oops 404 site not found”. What redirecting does is leads your users from one URL to another URL (you do this when you have an old post or when you’re changing the URL structure of your site and you don’t want to lose the way Google perceives that URL, so you want to tell Google that that old URL now lives in another URL).
A word of caution: you must not allow yourself to redirect users to something that is not relevant to the first URL. For example, if your old post is talking about red boots and you redirect people to a post that talks about blue sneakers, Google will see that things do not add up and that you have linked contradictory posts to one another and will classify this as a “soft 404” and in turn, will lower your sites authority.
Everyone will sooner or later stumble upon this problem and will need to find a way to confront it. It’s not that big of a deal, but it still works that has to be done because in the long run if you don’t deal with it, it will impact on how Google determines the overall authority of your site.
So, this should be a self-explanatory one. Social media will be your lemons and you will use them to squeeze that sweet, sweet lemonade of traffic out of them. As I have already stated, you need to create good content if you hope to exploit social media sites in the long run.
Depending on the platform that you choose, you also have to choose what content you want to make for that platform i.e. if you want to use Instagram then you need to make more image-based content while on Twitter you have to make more written content and so on (I hope you get the point I’m trying to make).
Just make sure that you post content on social media often, because if you do, more people will stay tuned to your content on a daily basis. In this way, you could say that you need quantity over quality (but that doesn’t mean you should make mediocre content).
Even though some people believe that social media sites are a waste of time, I assure you that they are rather the best use of your time (and money in case you want to advertise yourself).
What more do you want?! All you have to do is come up with almost any kind of content, be engaged with your followers and BOOM just like that you start reaping the benefits in no time!
While we’re still on the topic of social media, I highly recommend that you pop down a couple of social media buttons on your site and posts. This will make your visitors more likely to share your content with their social media accounts and that will, in turn, generate a great number of extra traffic without you lifting a finger. Yup.
Social media share buttons remind people that they can share specific content with other people. Pair that up with a simple click of a button and you’re off!
Make use of infographics
Infographics are mostly overlooked by many companies and online sites. In case you’re not familiar with it, an Infographic is a way of conveying information through the use of pictures and images.
You have most probably seen these things around, and believe it or not, it has made a great impact on how you perceive certain products that the Infographic is touching on. (If you still don’t believe me, I dare you to go ahead and google Infographics to see for yourself how it makes a site more engaging and interesting.)
Do a guest post!
A guest post is when you write an article, blog post, or review for another site to post and use. Now you might be asking yourself: Why in the world would I give my content to other people?
Well, the reason why you should want to do guest posts is that Google will then see that other companies approve of you and your company, and in turn, will give you authority and legitimacy to your site.
Additionally, your site will be linked from an outside source which will greatly improve your site’s strength. To start with, check out our write for us page to publish your guest post on our blog.
Speaking of site strength, what better way of strengthening your site than building it up from the core! If you’ve written a post, article or blog about red shoes and in another article, you mention red shoes, you must be sure to link it to your post where you describe just that in detail.
This will make the users more engaged and increase the probability of them staying and cycling through interconnected and linked posts on your site!
Note that these are not the only things that you could do to boost your site’s traffic but sure as hell are the major ones that you should be on the lookout if you wish to have more people flowing through your site and increase the possibility of them buying your product or just simply donating! Best of luck!