Social Media Marketing 101: Blueprint for Small Scale Businesses

Social Media Marketing 101: Blueprint for Small Scale Businesses

I’m going to be filming a social media 101 all the things that you need to know about getting started on social media as a small to medium business.

You can use social media platforms for growing your business by driving traffic on the website, for driving sales, generate leads, or just building brand awareness.

I’m pretty sure about this article that it will be relevant for you and your other interest. I’m going to talk about different ways in which you can make sure that you are super focused and super intentional with your social media marketing.

If you’re interested in this social media 101, please keep reading. Before we get started, I feel like we need to lay the foundation and ensure that we understand what a social media marketing strategy is.

Let’s start!

Social Media Marketing Strategy

social media marketing strategy

Social media is also known as social networks. It is a form of electronic communication that includes websites and applications through which ordinary people and business houses create online communities to share information, ideas, and personal messages. Social Media Marketing Strategy, on the other hand, is a process of gaining traffic attention and interaction with customers of all communities through the use of social media.

Now that we have a cupboard that gives us some clear understanding of social media war. The purpose of it leads you very nicely into the first thing that you need to do if you are about to start your journey on social media.

There are so many social media platforms out there right now. More and more come out every single day, some that you don’t even know about yet. Still, it’s normal for people to kind of be in analysis paralysis. It’s not too sure about what platform they should be on or feel like they should be on every single platform.

I will first tell you that there is a big no. You do not need to be on every single platform you want to think about your audience and think about what platforms they’re on and just start with one or two.

You know how the saying goes, “being a jack of all trades and a master of none.” That is not what you want to be on social media. You just want to pick one or two platforms that you know your audiences are on and create content. These platforms are so well that you can engage with your community in a way that is concise, relevant, and consistent.

Social Media Platforms

social media platforms

Why you may choose to use those like Facebook Twitter and LinkedIn. These are known as relationship networking platforms. These networks are perfect for brands and businesses to connect with people online.

There are so many different ways in which LinkedIn, Twitter, and Facebook can benefit so many that we can’t count the ways. I can give you a few:

Twitter, for example, could be such an excellent platform for market research. It tends to be the type of platform that people go on to moan and complain. When they’ve experienced something terrible or even experienced something good, people tend to go into Twitter to share what they’ve experienced.

These platforms are also a grateful brand or where many people generally are on Twitter, Facebook and Linked-in, just scrolling.

  • They are interacting with friends on Facebook.
  • They’re interacting with people they look up to or people that they have shared interests with on Twitter.
  • They’re and you know connecting and socializing with people that are in the same professional field as them on LinkedIn.

These platforms are really-really great for brand awareness. If you have a b2b product, for example, you might want to consider being on LinkedIn because it is a professional social media network. When it comes to talking about tools that will empower inefficiencies and business, LinkedIn might be the platform that you want to be.

These relationship networks are also really great for a new generation. Like I mentioned above, if you’re a b2b business and you’re trying to sell licenses for a tool that helps with efficiencies in the company, you know you might do some content marketing.

Content marketing

content marketing

It is like creating blogs that give people information and provide people with an insight into what life would be like and usually more comfortable if you use their product. For example, once they’ve read that, you might want to be able to allow them to contact you and allow yourself to sell them your product. That would be lead generation. They would like to drop their email, and maybe their phone number, and then your sales team will follow up with a call or an email.

These relationships networks are also really great for relationship building. Just push you out different types of content that tell people who you are, what you do, and what are the benefits of your products. Helping your audience feels like they have a relationship with you. They have a rapport with you on Facebook, Twitter, or Linkedin as these are great platforms for similar customer service.

Media Sharing Platforms

media sharing platforms

Media share platforms like Instagram, Snapchat, Tick Tock, and YouTube are used to consume different types of content and, most typically, video content. Video content is so popular these days, and it is super useful for businesses to use to market themselves.

Media sharing platforms can benefit your business in many of the ways that relationship networks Facebook Twitter and LinkedIn. These platforms are invaluable for brand awareness, lead generation and audience engagement, and many of the other marketing goals.

Bookmarking Platforms

bookmarking platforms

Bookmarking platforms like Pinterest or Inspiration, they use it to discover to say, to share and to discuss new and exciting topics that might come out in their fields of interest. Pinterest can be useful for dragon brand awareness and encouraging audience engagement and also for driving traffic to your website, which is invaluable.

Creating Content Strategy

creating content strategy

We are always looking for ways that are free ways to promote our website. Once you’ve decided what platform you’re going to be, remember, don’t do everything that you want to do is to create a content strategy. Create content that is relevant to interest your target audience by creating a content strategy. Content strategy informs what you will be posting on your channels and who you want to engage with that content.

Make a detailed blueprint that can answer what, when, how, and why for all content you post on your business’s social pages. Lot’s of businesses honestly get lost in the source when it comes to social media people. Just posting anything and everything because they feel like it’s just important to be social to be part of the mix and to be posting content and engaging in popular topics.

Creating a content strategy helps you inform the type of topics that you get involved in and the type of content that you create. It gives you focus on helping you create content that will help you build your social media communities, which in turn, we always hope and desire will help us sell more.

Generate brand awareness wherever your social media marketing and business goals. A well thought out social media plan slash strategy will help you stay focused and help you stay on top.

There are a few things on which we can think about when pulling together your social media strategy number:

  1. Define your audience

You need to know who you are talking to on social media. If I’m trying to talk to somebody over there and I’m just talking, and I haven’t called their name, you know. They don’t know my voice, how will they know to turn around and listen to me? They won’t, but you want to define your audience. Your audience should be able to relate to your product; they should be able to connect to your business; they should be able to connect to your brand. One we have to find your audience is my age, so your audience might be people between the ages of 16 and 25.

  1. Define how you want to be perceived on social media

To be perceived on social media should be a direct reflection of who you are as a brand. But your brand personality, your brand mission, your brand ethos.

All of those kinds of things like:

  1. Who are you as a brand?
  2. How do you want to be perceived on social media?
  3. Why do you want to be perceived as young, fun, inspirational?
  4. What does it help you inform your brand identity on social media?
  1. At what platforms you are going to be on

We’ve kind of already done as you know we have already covered this above in the point Social Media Platforms.

  1. Decide what type of content you are going to share

You have to decide what kind of content you are going to share on the 1 or 2 platforms that you have chosen that you’re going to do this. Content needs to be relevant and of interest to your target audience who you’ve already defined. The type of content you’re going to create should marry up with your marketing goals. What do you want to get off of being on social media?

  1. Are you trying to drive brand awareness?
  2. Are you trying to drive traffic to your website?
  3. Are you trying to generate more leads?
  4. Are you going to create content that tells people about who you are as a brand?
  5. Are you going to create content telling people about the benefits of your products?
  6. What kind of codes are you going to create?

Once you decide what’s that should dictate the type of content that you create.

Creating content that empowers and inspires, that kind of content is grateful for the community and building brand awareness.

Everything that we’re doing here should be super strategic, and this should bury back to what your marketing goals.

  1. Decide how frequently you are going to pose

The next thing you want to do is decide how often you’re going to raise:

  1. Are you going to post daily?
  2. Are you going to post three to five times a day?
  3. Are you going to post three times a week?
  4. Are you going to post once a week as a new?

A business belief that you should share your frequency based on what you feel you’re able to keep up. There’s no point in saying that you are going to post every single day. What if you don’t have the time to spend creating enough content to post every single day. All businesses might not be the type of business that is required to post every single day. It might be more beneficial for you just to post a couple of times a week. As you can define your audience and you understand who your audience is, it should empower you. In that regard, or in terms of how often should you be placed in and how often you are comfortable with posting.

Creating A Content Calendar

content calendar

Some people call this content a social media calendar. List the dates and times as to when you will post your content and on which channels you will post. The Time zone in which you will display will be dictated by your social media marketing goals and your social media strategy. Maybe you see something cool, and you know you want to emulate that. If it doesn’t help you achieve your social media goals and does not fit into your social media strategy, then do not post.

It here remembers we’re trying to be super focused on ensuring that we are effectively marketing our businesses and opera.

There are several ways for you to create a Content plan.

You can do this using Excel.

  1. You know, just create a calendar kind of view.
  2. Drop your content in what you want to do.
  3. To have the date in there, you want
  4. To have the time in there
  5. To have the asset so the image or the video or at least a screenshot
  6. The calendar and the copy that will accompany it alternatively.

You can use tools like PLANOLY.

There are many tools out there, and you can use them to schedule your content and also plan your content. There are loads of tools online which you have to pay for, but a lot of them have a subscription that you can also sign up to like Buffer, Sprout Social, Schedule Graham, etc.

By using these tools, you can not only plan your content but also you can link your scheduling to social media platforms.

Sit down and Plan out your Social Media Content

social media content

Another thing you want to do is you want to decide how often you will sit down and plan out your social media content.

When you are starting, you can do this on a week to week basis so that you’re only tackling seven days at a time, depending on the frequency that you’ve decided.

You’re going to post on your business pages you might only be creating two or three pieces of content for a week.

It is entirely up to you and dictated by you only do what you can handle. You know, once you get more comfortable and you found a fee and the flow of things, you can plan things weekly or monthly.


It is like you want to schedule all your posts.

The reason why you want to schedule all your content is that you are busy doing other things. A lot of business owners are working full time. They don’t necessarily have time to be scheduled posted on a day-to-day basis. If you schedule it all in advance, you can have peace of mind and rest assured that your content is going to go out regardless, even if you have time or you don’t have time.

Engage with your community

  1. Engage with the people that have followed your page
  2. Engaging the people that have commented liked your content

As you start building your social media platform, you need to develop a relationship with your audience so that you create a rapport with them. If you want them to think about you, and about buying that particular product you recommend, know them to be thinking about it. You need to provide a specific service by engaging them.

I would encourage you to set aside ten to 15 minutes for starters every day just to reply and like comments. Search all hashtags that are relevant to your business or service, engage with people who created content on these hashtags, and like their posts. Comment on their jobs and just try to build a strong community.

Final Words!

Just Do all of the things to create healthily and sort of foundation.

  • Defined our audience
  • Built a social media strategy
  • Produced robust and beautiful content that is relevant to our audience and of interest to them
  • Scheduled it, so it goes out automated every single day
  • Plan to place
  • Engage with the people that have followed your page
  • Engaging the people that have commented liked your content

So, folks, that was a rap on different things that you can do to get started on social media. I can assure you if you do these things, it will create a secure and sort of foundation for you to build upon as you. You know to get more comfortable with social media marketing and as your following and community grow.

Author’s Bio

Name: – Kapil Sharma

Location: – Jaipur, Rajasthan, India

Designation: – Seo Executive

My Self Kapil Sharma serves as a Seo Executive in the leading WordPress Development Company named Technosoftwares which provides Training and support and development in, there I handle all works related to SEO, SMO, SMM, Content Writing and Email Marketing, etc.

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