The year 2020 saw an exponential increase in e-commerce, due to the Covid-19 pandemic and the need for social distancing by avoiding crowded places such as stores. As more and more businesses went online to prevent losses and impending closure, the focus shifted from traditional offline marketing to online digital marketing.
As competition for every online business gets fiercer by the day, we can expect to see some new digital marketing trends to emerge during 2021.
Understandably, these trends wouldn’t be something totally new. That’s because no business would be willing to invest in untested technologies and processes during 2021, at a time when they’re recording lower profits while trying to bounce back.
This brings us to the question of what’re some useful digital marketing tips and tricks for businesses in 2021.
Useful Tips & Tricks for Digital Marketing for Businesses
These tips and tricks for digital marketing for businesses are based on trends that we’re seeing over a period of time. In 2021, businesses would have to somewhat adapt these digital marketing processes to make them more user-friendly while driving leads and clients to their websites. These tips and tricks could help.
One of the latest trends that we’re seeing is that consumers have become researchers of sorts. In this sense, they research well about a product or service, brand, or even a business before shortlisting what to purchase. And they expect to find all the relevant information on a business website or blog.
Such content has to be unbiased and contain all pros and cons of the product or service with strong reasons to support why a customer should buy. Consumers appreciate honest content since it assists their research. Therefore, one of the tips for digital marketing for businesses in 2021 is to provide astute and research-based content that’s interesting and engaging.
Often, providing such content on a business website might not be possible. In such cases, it’s better to open a separate blog for the business and write honest reviews about the products or services.
Search Engine Optimization for vocal searches is a must for 2021. Though Voice SEO isn’t something new, it’s gaining momentum rapidly over the years. That’s because the majority of online buyers use smartphones to make purchases. In such cases, it’s easier to search for something by using voice instead of typing a few keywords on Google or an online business website.
One thing that’s different with voice SEO is that people use different search words as compared with text searches. Also, accents can vary according to ethnicity and nationality. Though voice SEO appears simple, it can prove to be an uphill task. However, optimizing your content for search engine results by using voice SEO is something every business must consider in 2021.
Actually, doing voice SEO for your research-based content isn’t difficult. All it requires is an understanding of how voice SEO functions and the relevant resources that can help fetch the best results.
Greater Focus on Influencer Marketing
Influencer marketing is something that every business should focus on as part of its digital marketing strategy. Most businesses nowadays actively deploy influencer marketing because it’s a cost-effective way of generating superb leads that invariably translate as customers. And influencer marketing is becoming a very popular resource among companies small and large.
Understandably, some businesses might not be able to afford the service of a very reputed influencer. In such cases, they could look for micro-influencers that cater to a niche audience. This would naturally depend upon the products and services that your businesses offer.
The year 2020 has proven that influencer marketing is a very vital resource that could even sway people’s opinions about a business during the peak of the Covid-19 pandemic. Hence, this is something no business can afford to ignore.
Blogs to Support Business Website
This brings me to the very first point of consumers now also assuming the role of researchers while buying something. Studies reveal, more than 80 percent of consumers trust blogs compared to company websites or ads while looking for information about a product or service. And your business can leverage own as well as blogs of others as part of digital marketing strategies.
Sponsored posts are one way of getting other bloggers to carry content about your business and its offerings. You could also get these bloggers to write independent yet honest reviews about your business.
One of the ways to do this is by offering affiliate marketing programs. Over the years, the affiliate marketing industry is witnessing steady growth, and 2021 isn’t expected to be any different. Affiliate marketing helps open up multiple sales channels and provides almost free advertising for your business. You’ll be paying affiliate commissions only when a link from a blogger results as a confirmed sale.
YouTube viewership is definitely on the rise, especially as more and more people work from home and avoid going outdoors for fear of the Covid-19 contagion. You can easily leverage this growth in your favor by opening a YouTube channel for your business. An advantage with YouTube channels is that you can upload everything from how to use your product or service or even real-life testimonials from customers.
It’s also possible to create links to your business website for people to place orders, through your YouTube channel. And comments that you receive on YouTube channel as well as the blog that I mentioned above, help innovate the business and its services. It’s possible to do SEO processes on your business website, own blog, and YouTube channel for a synergistic effect.
There’re some other digital marketing tips you could use, depending upon the nature of your business and location. One of the most effective ones for 2021 is expected to be webinar marketing. The other is using Artificial Intelligence enabled chatbots that can respond to customer queries round the clock. Providing videos or Virtual Reality experiences to clients is also one more way to increase customer engagement with your digital marketing strategies for 2021.